BEE Circular

Cotton is a natural fiber that grows around the seeds of the cotton plant, forming soft, fluffy bolls. These fibers protect the seeds and help the plant thrive in hot, dry climates. Once harvested, the cotton is carefully cleaned, spun, and transformed into breathable, soft yarn.

Every bee is important, as a pollinator in nature, to maintain the balance in the ecosystem, contribute to greenery, food production and biodiversity. This doesn’t only mean inspiration for our designs, but also about how we can do our part and try to work towards reducing waste and enabling more recyling.

The metaphor “working like a bee” describes a person working as an entrepreneur and networking. It captures a mindset - a way of approaching life with energy, purpose, and imagination. Just like an entrepreneur, a bee moves with intention, navigates challenges with creativity, and makes connections that matter.

Guided by a clear BEEVISION 2030, our aim is to become a leader in circular premium kidswear fashion. To achieve this, we constantly push boundaries, question the status quo and develop the highest quality kidswear. Kids are the future and we can do better to leave a better planet for them.

The production of cotton yarn is a long and complicated process that includes several steps which are equally important when producing cotton garments. To produce a cotton sweater after the yarn is spun takes around 5 hours. Read more about the whole process from cotton plant to knitwear garment below

It took us 2.5 years - from our very first physical sample to the moment we approved our final collection for production. Over 200 samples were created, tested, and refined - with some pieces going through 9 to 11 full design loops before reaching what we can proudly call perfection.